Newsletter Launch Kit

Platforms charge $29–96 a month to send your email. $42 once buys the system that gets it written, launched, and read.

beehiiv Scale runs $43/month, Kit Creator $33/month, Ghost Publisher $29/month — all on their pricing pages, checked 2026-09-26 — and Substack takes 10% of paid revenue. Every platform ships the pipe: forms, dashboards, automation builders. The system — whether your niche survives contact with real life, what your first 12 issues are, how the welcome sequence sounds, what you do every week to grow — stays your job, and on Hacker News it still hurts: the 361-point AMA “My newsletter is making $2k a month” proves the business is real, and “stuck at 130 subscribers” proves the pipe was never the problem. This kit is that system: the fit → foundation → content → welcome → growth → launch → metrics → monetize loop as 30 files you own — with a worked example beside every template. One payment of $42 — no subscription.

Get the kit — $42
One-time payment · ≈ ฿1,490 · free updates for v1.x · instant download

What's inside the kit

One zip, 30 working files — the eight-step loop (fit → foundation → content → welcome → growth → launch → metrics → monetize) with a worked example (a fictional weekly newsletter called The Sunday Standup) beside every template. No software to install, nothing to subscribe to, any platform — or none.

Fit

Decide before you build

The niche-fit decision asks four questions honestly and can end with “a newsletter is the wrong vehicle — do this instead”. Plus the positioning one-pager with its stranger test, and the naming worksheet with six tests and a decision rule.

Foundation

Choose with real numbers

The platform-choice matrix compares beehiiv, Kit, Ghost, Substack and self-hosting with prices read on 2026-09-26 — plus a blank update log to re-check them yourself. Then the 12-step sender setup in plain language (SPF, DKIM, DMARC) and the consent checklist.

Content

The first 12 issues, planned

A 12-issue calendar with real dates and two spare slots, six reusable issue templates (practical play, teardown, curation, Q&A, interview, news-analysis), an idea-bank CSV with worked rows, and a voice guide with a banned-words list.

Welcome

Five emails, wired once

The welcome sequence every new subscriber gets — promise, best-of, origin, one question, soft invitation — each with a filled Sunday Standup twin, plus the automation wiring checklist for beehiiv, Kit, Ghost, Substack or generic, and the universal test that proves it fires.

Growth + Launch

A runway, then a week

The 30-day growth runway (15–45 minutes a day, with a keep/drop scoreboard), the cross-promo swap SOP with outreach and tracking, referral and social templates, the lead-magnet planner — and the launch week SOP from D-7 to D+3 with the first-500 playbook.

Metrics + Monetize

Read it honestly, then earn

The one-table dashboard with honest formulas, three rules and health flags; the 10-minute Friday-10 review; the weekly publishing SOP with a bad-week protocol; quarterly reviews with burnout guardrails — and the monetization decision tree that waits for evidence (and hands sponsorship to the store's Newsletter Sponsor Kit).

Not sure yet? Try a free sample

Three real files from the kit, trimmed: the niche-fit decision, the welcome sequence, and the launch-week SOP. Instant download — no email needed.

Download the free sample (zip) Read what's inside first →

This market publishes its prices. So do we — on this page.

Verified against the vendors' own pricing pages at the time of writing (2026-09-26). Prices change — check before any purchase, including this one.

What you get beehiiv Kit (ex-ConvertKit) Ghost / Substack This kit ($42 once)
Published pricing Launch $0 ≤2,500 subs · Scale $43/mo billed annually ($517/yr) · Max $96/mo ($1,151/yr) · Enterprise custom Free ≤10,000 subs · Creator $33/mo ($390/yr) · Pro $66/mo ($790/yr) · 0.6% commerce fee · paid recommendations 23.5% Ghost: self-host $0 · Starter $18/mo (no paid subs) · Publisher $29/mo · Business $199/mo — Substack: 10% of paid revenue (per beehiiv's FAQ; their own page was blocked 2026-09-26) $42 once, printed on this page
Cost of month 12 Bills again — $516–1,152/year at the popular tiers Bills again — $396–792/year, plus per-revenue fees on paid tiers Ghost bills again ($216–2,388/yr) or you run the server yourself — Substack skims every payout $0 more — the files are yours
What ships in the box The pipe — forms, dashboards, automations, AI credits capped by tier; the niche, the issues and the growth loop stay yours The pipe — sequences, tagging, scoring; what to write in issue #7 is not a feature The pipe or the network — publishing tools and discovery; the launch system still arrives as your job The system: niche fit, platform matrix, sender setup, 12-issue calendar, welcome sequence, 30-day runway, launch week, metrics rituals, monetization tree
If the platform changes Tiers get renamed and repriced (Kit itself used to be ConvertKit) — your subscription follows their roadmap Fees and programs change — 0.6% and 23.5% are today's numbers, read 2026-09-26 Ghost self-host is free but “you're the one who loses sleep”, per their own page Markdown + CSV — the system moves with you anywhere, even to a $0 platform

Sources: beehiiv.com/pricing · kit.com/pricing · ghost.org/pricing (all read 2026-09-26); substack.com/pricing returned 404 and their support page 403 on the same day — the 10% figure is quoted from beehiiv's FAQ. Demand anchors: HN “My newsletter is making $2k per month with 7k subscribers – AMA” (2022-07-28, 361 points) and “I'm still stuck at 130 subscribers” (2022-01-28).

The honest paragraph

  • Not software. Nothing installs. 30 markdown and CSV files you edit in any editor, Notion or Google Docs.
  • Not legal advice. The consent and deliverability checklists are operational hygiene in plain language; the rules in your jurisdiction are yours, with professionals where needed.
  • No growth promises. The kit organizes the work within your control — decisions, rhythm, honest numbers. It promises no subscriber counts or revenue; a document promising outcomes is lying.
  • English-only v1. The files are English; the landing page is the six-language part.
  • Real hours. About 4 hours to set up the first time, ~2–3 hours a week for the first 90 days (one issue + one review + growth moves), and launch week is ~1 focused hour a day for 5 days.

How it works — three steps

Designed for someone who has never run a newsletter. Every step in the SETUP guide ends with a “what success looks like” check.

1

Unzip and verify (2 minutes)

One folder, 30 files, a manifest that matches. Open START-HERE, see the eight-step loop on one page.

2

Run the fit decision, then build the foundation (~4 hours)

Four questions decide whether a newsletter is even the right vehicle (four honest paths — including “not now”). Then the platform matrix with dated prices, the sender setup to all-green, the 12-issue calendar, and the welcome sequence wired and tested — the fictional Sunday Standup example sits beside every blank.

3

Run the loop (issues weekly + Friday-10 + runway)

The 30-day growth runway one move at a time, launch week from D-7 to D+3, then ~2–3 hours a week: one issue, one 10-minute review, one growth batch. Monetization waits until the evidence says so.

One price. The pipe is rented; the system is bought once.

Under one month of the popular tiers on every platform we checked — and the files outlive every platform switch, down to a $0 one.

$42 one-time
≈ ฿1,490 · instant download
  • 30 working files — decision trees, matrices, SOPs, checklists, templates, CSVs
  • Runs on any platform — beehiiv, Kit, Ghost, Substack, self-hosted, or a $0 tier
  • Novice-grade SETUP with success checks at every step
  • Free updates for v1.x
  • 14-day full refund — write us, the files stay yours
Buy the Newsletter Launch Kit — $42

Secure checkout via Stripe · 14-day refund, no forms · sample above if you want to look first

Questions, answered straight

Do I need a paid platform to use this?
No. Every file is platform-agnostic markdown and CSV. The platform-choice matrix includes the free tiers (beehiv ≤2,500 subscribers, Kit ≤10,000, Ghost self-hosted) with prices dated 2026-09-26 and a blank update log. If you do pay for a platform, the kit is the system the subscription doesn't ship.
I started a newsletter and it died around issue 4. Does this help?
That's the exact failure the kit is built for. The 12-issue calendar restarts the pipeline with named, dated issues; the weekly publishing SOP survives bad weeks with a written protocol; and the burnout guardrails decide whether to relaunch, slow down, or stop on evidence instead of guilt. Skip the fit decision only if the audience in your positioning is still the one reading.
What exactly do I get — and what format?
One zip, 30 files: 28 markdown documents, 1 CSV (the idea bank) and a license — the eight-step loop map, the 10-step novice SETUP guide, the niche-fit decision, positioning and naming worksheets, the platform matrix, the sender and consent checklists, the 12-issue calendar, six issue templates, the voice guide, the 5-email welcome sequence with wiring checklists, the 30-day growth runway, the cross-promo SOP, the launch-week SOP, the first-500 playbook, the metrics dashboard, the Friday-10 review, the monetization decision tree, the weekly publishing SOP with quarterly guardrails, and a 10-prompt AI pack behind a fact-check gate. Markdown opens in any editor, Notion, Google Docs or a notes app.
How much time does it really take?
First setup: about 4 hours (fit decision, platform choice, sender setup, calendar, welcome sequence). Running it: ~2–3 hours a week for the first 90 days — one issue, one 10-minute review, and scheduled growth moves — dropping to ~2 hours after. Launch week is the heavy part: ~1 focused hour a day for 5 days.
Refunds?
14 days, full, no forms: reply to the receipt email and the files stay yours. The free sample above exists so you can see the style before buying.

The pipe is a subscription. The system is a purchase.

Thirty files that take a newsletter from idea to launch to a growth loop that survives bad weeks — with the welcome sequence, the runway, and the rituals built in. $42 once.

Get the kit — $42